ALVAR: LAS AMÉRICAS is a transmedia project that invites you to immerse yourself in the lands of the New World during the Spanish conquest of the 16th century. Alvar, a mestizo and tireless traveler, is the guide who takes us on an adventure full of discoveries and surprises, exploring the essence of Indigenous and Colonial America.
Based on the Argentine cartoon “Alvar Mayor” by Carlos Trillo and Enrique Breccia, ALVAR LAS AMÉRICAS proposes a call to Adventure: he calls to become a traveler, to leave a mark on history. The traveler wanders between the real and the imaginary.
The narrative is presented through different interfaces, among others, a live action series with VFX and an augmented reality app that allows the user to “enter the pre-Columbian myth”, animated microphones in VR360 motion comic, a graphic adventure video game and a card game, and is complemented by an open codex-art book of the ALVAR LAS AMÉRICAS universe.